| |
There's a lot
of cool technology out there, and more every day. It's tough
to keep up with it all but there are four things you need
to
know:
| |
|
| • |
we're on top of every new technology, |
| • |
we make it work as if it were an old standard, |
| • |
we make it work so that it never seems standard, |
| • |
we know how to leave it at home when it won't
serve your purpose. |
If businesses use new technologies merely to do what they’ve
always done but at a faster pace, they haven’t done
enough.
The key to leveraging technology effectively is for a business
to differentiate itself in how it uses technology. Two areas
in particular show tremendous promise for establishing this
differentiation:
| • |
establishing and cultivating customer
relationships |
| • |
enhancing and communicating brand image |
IIn fact, one could
make the argument that businesses have greater potential
for developing competitive advantage
through how they
apply technology in these two areas alone, than in how
they exercise their core competencies.
| • |
Programming |
| • |
Database development |
| • |
Internet applications |
| • |
Content management |
| • |
Intranet/Extranet development |
| • |
Custom applications |
 |
|
